Egyptian Dreams

How to play Egyptian Dreams

At the company’s Capital Markets Day in March, Sun International outlined plans to double SunBet’s share of the South African online market from its 4.5%.

While the company did not comment on how its market share had progressed since then, on Sun International’s post-H1 earnings call on Mondat, Bengtsson reiterated that product was key for its next phase of expansion.

He also hinted at opportunities to expand both within and beyond its core market of South Africa.

How to play Egyptian Dreams

“We felt there was a gap for a continent-wide network that could connect organisations, encourage collaboration, and help build a stronger collective voice on player protection. ARGN is not here to replace national organisations or regulators. Its purpose is to support and strengthen the work already being done by bringing people and organisations together.”

But while the ARGN intends to enhance collaboration between stakeholders across the continent, Akolade asserts the aim is to promote “common principles rather than identical regulations”.

Akolade explains: “Every African country has its own legal framework, culture, and level of market development, so a single model might not work everywhere.

About Egyptian Dreams

While Sun International did not disclose SunBet’s current share of the South African online market, the company in March said it had plans to double its market share.

Alongside the online success, Sun International’s land-based casinos segment returned to growth for the first time in three years.

Revenue from land-based casinos edged up 1.5% to R3.42 billion, with Sun International’s share of the market rising 2.3% to 49%.