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HLTV corroborated this, highlighting its editorial tone as adult-oriented.

The ASA reviewed whether the ads were directed at under-18s through their placement or content. Its rules prohibit advertising through media where more than 25% of the audience is likely to be under 18. 

While the audience data did not conclusively define the website’s age demographics, the regulator noted small percentages of under-18s in HLTV’s social channels but found the website’s content and presentation clearly targeted adults.

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Once the deal is completed, 80% of its EBITDA is expected to come from those two markets.

According to the deal investor deck, the combined group expects online betting and gaming to be its largest vertical, as it accounted for 48% of the group’s combined pro forma adjusted EBITDA in H1.

Distributed gaming followed at 27%, then casinos at 25%.

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Joey Feazel, head of football at Caesars Sportsbook, told Casino.org that favorites, Overs, and anytime touchdown scorers combined to create a bettor-friendly trifecta. Bettors only faced major resistance when the Los Angeles Chargers were upset by the Arizona Cardinals.

However, LSR noted that traditional game outcomes are no longer reliable indicators of bookmaker profitability, largely due to the rapid growth of same-game parlays and player props.

In the Las Vegas-based Circa Survivor contest, which drew over 25,000 entries entering Week 1, more than 8,000 entries were eliminated in the opening slate—most knocked out when the 8.5-point favorite Chargers fell to the Cardinals. That upset served as a proxy for the wider market, ruining countess parlay tickets across major sportsbooks.