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With such a significant rise in tax, you would forgive the company for cutting wherever possible, but Petra says they have made it work by maximising efficiency, restructuring, and maintaining their offering so the customer doesn’t notice that anything has changed.
“We feel that people are always interested in gambling and that we are the party who should offer that in a safe way. [Holland Casino] has been careful to maintain that, but of course our costs rose very quickly, so we restructured at our head office. We have also been looking at innovations in offerings, which we are currently also testing, including a further development of the Next Zone. We’ve also introduced the double zero in roulette, which we didn’t have previously in the Netherlands,” the CEO says.
“Obviously, in the gaming industry we don’t have a price tag on our product where you can just change the RTP (return-to-player) and your problem is solved, it doesn’t work like that. Especially not if you take responsible gaming seriously.”
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The Polymarket ad campaign debuted less than 48 hours before Wednesday’s NFL regular-season opener. The matchup is a rematch of last season’s Super Bowl as the Seattle Seahawks host the AFC Champion New England Patriots.
Last February in Santa Clara, the Seahawks held the Patriots scoreless through three quarters en route to a 29-13 win. That said, the defending champions are not the favourites to win the Lombardi Trophy this year. Nearly every US operator has installed the Los Angeles Rams as the overwhelming choice to capture the title.
As of 6pm ET, the Seahawks had a 62% probability on Polymarket to defeat the Patriots in Wednesday’s opener. Conversely, Polymarket traders gave the Patriots a 39% chance to pull the upset. At those odds, a $100 contract on the Pats carries a payout of $247.35.
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“MGM offers a more diversified investment case, with BetMGM, regional gaming and Las Vegas operations reducing reliance on online sports betting alone,” says Beynon. Robinson makes the same point. “It is a Las Vegas and Macau property business with a betting JV attached, and that is precisely why it has held up.”
Entain sits somewhere between the two models. It has significant international scale and a valuable stake in BetMGM, but also more debt and greater exposure to UK taxation, as well as general regulatory turbulance across Europe.
The four analysts arrive at much the same broad conclusion, albeit by different routes.