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The company admitted to lapses in its internal approval process, described the error as isolated and noted the ad was removed within a few hours.
Limay reported implementing new safety measures for AI-generated gambling creatives, including specifying age-related prompts and reviewing the perceived age of AI outputs.
Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.
About Ronaldinho Spins
iGB is proud once again to launch its Most Influential Women initiative, now in its ninth year. Since 2018, we have provided a platform for females in the gaming sector to honour their work and the progress they have made in advancing DEI.
Over the course of the campaign’s lifetime, various sectors and subsectors of the industry have been highlighted and the sheer diversity of talent has shone through, year after year. We have had the pleasure of delving into the careers and aspirations of our previous winners, and learned a lot about the make up of the sector along the way.
From recruitment to regulation, cybersecurity, tribal gaming, affiliates, gambling law, C-suite leaders and everything else in between, the campaign has shown that where roles, companies and backgrounds differ, many of the women we have honoured share a united drive to improve diversity within the sector.
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The Telegraph noted that it does not claim any funds allegedly misappropriated from MFS were used to finance Raja’s gambling.
Company creditors have alleged a shortfall of more than £1.3 billion ($1.7 billion), while administrators have accused Raja of orchestrating a scheme through which funds were systematically extracted from MFS and related entities.
A separate lawsuit brought on behalf of creditors alleges Raja received more than £408 million ($545 million) from funds managed by MFS into personal bank accounts across the UK, Monaco, Singapore, and the United Arab Emirates, according to The Telegraph.