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According to Entain, the consultation included data that demonstrated 22% of consumers who use unlicensed operators first interacted with them through social media, with 13% via sponsorship.

Therefore, Entain called for the ban to cover online and digital advertising as well as physical.

Kyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB.

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The companies delivered a presentation that detailed their plans to create a “global gaming champion”.

Lottomatica generated revenue of €2.26 billion in its FY2025, while Cirsa’s FY2025 group revenue reached €2.34 billion.

The combined company would overtake the likes of Bally’s Intralot, Entain and Allwyn to become the second-largest listed global operator, behind only Flutter Entertainment in terms of combined adjusted EBITDA.

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The more distinctive element is the Ultra Bet feature. It gives players a stake-based lever over that engine. Ultra Bet removes the lowest value from the reel to improve the chances of landing higher multipliers.

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Piggy Dynasty fits a recognizable pattern for PopOK Gaming: streamlined slots that concentrate their appeal in one clear mechanic rather than stacking multiple bonus systems. The compact grid, the modest payline count, the single multiplier-led feature. All of it points to content aimed at high-frequency play and easy distribution across operator lobbies.